Father’s Day Marketers Beware
Posted by Lynnster on June 11, 2008
My pal CeeElCee brings up a good point about all the flood of e-mail marketing preceding Father’s Day (and for that matter, Mother’s Day, for the same reasons) that I’ve been thinking about myself in recent weeks, and have in the past.
We are all mostly taking it in stride and being tongue in cheek about it over there in comments, but obviously all of us whose fathers are deceased have had pretty much the same thoughts about it all, as I’m sure folks who have lost their mothers thought the same in the flood of e-mail marketing preceding Mother’s Day.
My mother’s alive and well, thanks (and a frequent reader & commenter here, and regular Internet user).
But what if she weren’t? Not to mention the fact that HER parents have been gone for ages; one for nearly as long as I’ve been alive.
I had a long conversation for the first time in several months with my former longtime co-worker, who lost her very elderly and extremely ill dad last summer. One of the things she and I have always had in common is that our fathers’ birthdays and Father’s Day always fell on the same week (as does her birthday). So this year, she is experiencing the June double whammy I have been for the last four years.
I get that it’s all about marketing, I understand it. And I know you can’t please everyone. I mostly - like I said - take it in stride and just overlook it. Normally it doesn’t bother me THAT much.
But it ALWAYS gets my attention, because of the circumstances - and it’s NOT the kind of attention marketers are striving for with those Mother’s Day and Father’s Day suggestion e-mails.
And I guess what kind of bugs me is that it seems like those holiday marketing e-mails are greater in number at Mother’s Day and Father’s Day than most other holidays, even Christmas. And while I do realize it’s all about the marketing, and I understand why it’s a necessary evil - it just seems like it might be a little better if many of these e-mail marketers scaled back their holiday marketing pummeling for those two holidays for the very reasons I bring up.
You hit someone like me on a bad day in a bad year - last year, not so much; this year, every day is a bad day - and tick them off, the results are never going to be good.
Again, I don’t have that big a chip on my shoulder about it, really. Generally, I’m pretty laid back and easygoing and not all that touchy about most things, I just have to work a little harder at it when it comes to this. And for the most part, the ones that come from Amazon and places like that, I mostly just overlook and hit the delete-delete-delete without much more of a thought.
Though the point is, there IS a thought… and it’s not the one they want me to have, that they’re intending with their marketing campaign of those holidays.
I have many, many e-mail boxes so I get TONS of these mails, and even more tons that aren’t coming from more traditional Internet marketers and are coming from the mega-spammers.
So it’s there that I take out my frustrations when I feel like it - which, this year, has been rather often. So depending on what kind of mood I’m in at the moment - well, let’s just say there’s several e-mail spammers that have been getting “My father’s been dead for almost four years, go away” e-mails back.
Not that they care, the mega-spammers. I can’t really say I haven’t thought about doing the same with some of those Amazon and other e-mails though.
Marketing’s marketing, and there’s no simple answer, I know.
But fair warning, marketing e-mail spammers and marketers of the non-spammish kind: Today would have been my father’s 66th birthday, so I might be a little less nice than “go away” today. Apologies in advance.
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